Values drive our people, purpose drives our mission, and principles drive our action.


Our Pyramid of Culture

Our People are the Foundation

We believe that our people are the only asset of our organization. Strong values and people that share those values are the bedrock of FUNYL.

Purpose Drives Us

Similar to Simon Sinek’s “Start with Why,” we believe that we do more than optimize digital commerce, we believe that we are improving the quality of many people’s lives.

Operate Based on Principles

There are a few principles that drive how we operate our business, conduct ourselves professionally, and serve our clients.

Promise to Our Customers

Finally, our brand promises to our clients are the unwritten rules of our engagement.

Our Values

Our values aren’t simply a plaque on the wall. Our people believe in our values, live our values, and hold each other accountable to upholding our values. The measure of our integrity is the consistent adherence to our values. We are accountable to each other, our clients, and stakeholders to make good on promises.

Wrestle the Bear to the Ground 

We get stuff done. We strive to be the best at what we do, and we think it shows. We will find an answer, and “no” isn’t it. We know that businesses decay from paralyzing indecision, and so we make decisions and ship.

Even if it’s hard or takes a lot of time, we know that it’s important to power through and do the right thing the first time. What we may lack in ability, we make up for in confidence.

We eat the frog. It’s never an “if” we can do it, it’s “how” we’re going to make it happen, and we own a loss as much as a win.

Do what you say you’re going to do when you say you’re going to do it

At the end of the day, it’s important that we stay true to ourselves and true to our clients. If we tell our clients we will do something, we will do it. And we won’t tell them we can do something if we know we can’t — we’ll be upfront. We do the right thing, even if no one is watching. And, we do the right thing the right way. No cutting corners.

Be responsible stewards

We want to be held responsible for our own time, our clients’ money and our resources. We do more with less. We expect each person on our team to develop mentally, physically, and spiritually so that we can bring the best version of ourselves into the workplace.

We expect mistakes, but we expect to build processes to prevent those mistakes from happening again in the future.

Take care of what’s important

We trust each other, and we take care of each other. We know that work isn’t everything — we value faith, family, fun and friends.

We spend a third of our lives together, and we want to spend that time with people we admire, respect, and most importantly, like. The same holds true with our clients — it should be enjoyable on both sides.

We want our team to be well-rounded. We’ve got each other’s back and we will get to our goal as a team. Our best teacher is our last mistake, and we move forward together. No one gets left behind.

Everyone in the organization has the tools, know-how, and confidence to make decisions without fear of reprise.

Have a can-do attitude

We want to find the right answer, and like a raging stallion, we push as hard as we can to deliver results — to our clients, our team, and our investors. We’re full of energy and we don’t need to be whipped to get going. We pull our weight and sometimes our teams’ too. Our resourcefulness allows us to offer solutions over excuses. We know that the difference between the victim and the victor is all in how you tell the story.

We radiate positivity. We bring positive energy to our conversations and interactions and believe that the best is yet to come. Have a can-do attitude Radiate positivity We bring positive energy to our conversations and interactions The best is yet to come Always look on the bright side of life Don’t worry, be happy

Our Purpose: Improve the Quality of Lives

We believe successful businesses can make families, communities, and ultimately the world a better place. We’re business people, entrepreneurs, and professionals who understand how our clients’ bottom line ultimately affects our own, our family’s, and our community’s. We’re on a mission to make all our lives better.

Our Principles 

Empowered Team

Everyone in the organization has the tools, know-how, and confidence to make decisions without fear of reprise.

Build for the Long Haul

We build and maintain processes throughout the organization that are efficient, repeatable, and durable.

Culture of Innovation

We love innovation. The digital landscape is constantly changing, and our team is always searching for new and better ways to make our strategies faster, better, and cheaper.

Putting the “Fun” in FUNYL

We like having fun. We spend nearly a third of our lives with our working teams, and we want to spend that time with people we admire, respect, and most importantly like. Same holds true with our clients—it should be enjoyable on both sides.

Highest and Best Use

What shouldn’t you be doing? Having the right people ”on the bus” is expected and important, but having each person in the right seat is vital. Sometimes it takes fine tuning to ensure everyone is maximizing their strengths, not getting caught up in overcoming a weakness. Our culture promotes each person’s highest and best use.