Values drive our people, purpose drives our mission, and principles drive our action.


Our Pyramid of Culture

Our People are the Foundation

We believe that our people are the only asset of our organization. Strong values and people that share those values are the bedrock of FUNYL.

Purpose Drives Us

Similar to Simon Sinek’s “Start with Why,” we believe that we do more than optimize digital commerce, we believe that we are improving the quality of many people’s lives.

Operate Based on Principles

There are a few principles that drive how we operate our business, conduct ourselves professionally, and serve our clients.

Promise to Our Customers

Finally, our brand promises to our clients are the unwritten rules of our engagement.

Our Values

Our values aren’t simply a plaque on the wall. Our people believe in our values, live our values, and hold each other accountable to upholding our values. The measure of our integrity is the consistent adherence to our values. We are accountable to each other, our clients, and stakeholders to make good on promises.

Take the Wheel

We are a team. We win together, we lose together, and we spend much of our waking life working together. We pull our weight and sometimes our teams’ too.

Get Better, Always

Our standard of excellence is two part. First, we expect each person on our team to develop mentally, physically, and spiritually. Secondly, we expect mistakes, but we expect to build processes to prevent those mistakes from happening again in the future.

Wrestle the Bear to the Ground 

We make decisions and ship. Businesses decay from paralyzing indecision. We have a culture that ships. I’m proud to say that our whole team takes pride in collecting bear pelts.

Make Good on Promises

The expectations we set are promises that we expect each other to keep. We are accountable to each other, our clients, and stakeholders to make good on promises. We do what we say we’re going to do when we say we’re going to do it. 

Do the Right Thing

We do the right thing. Our reputation means everything, and we make decisions to preserve our personal and our company’s reputation.

No Job’s Too Small

We get our hands dirty. Our egos aren’t so big that we can’t take out the trash or clean the whiteboard. We are a team that has the attitude that no job’s too big, but we realize to get there takes a “no job’s too small mindset.”. 

Our Purpose: Improve the Quality of Lives

We believe successful businesses can make families, communities, and ultimately the world a better place. We’re business people, entrepreneurs, and professionals who understand how our clients’ bottom line ultimately affects our own, our family’s, and our community’s. We’re on a mission to make all our lives better.

Our Principles 

Empowered Team

Everyone in the organization has the tools, know-how, and confidence to make decisions without fear of reprise.

Build for the Long Haul

We build and maintain processes throughout the organization that are efficient, repeatable, and durable.

Culture of Innovation

We love innovation. The digital landscape is constantly changing, and our team is always searching for new and better ways to make our strategies faster, better, and cheaper.

Putting the “Fun” in FUNYL

We like having fun. We spend nearly a third of our lives with our working teams, and we want to spend that time with people we admire, respect, and most importantly like. Same holds true with our clients—it should be enjoyable on both sides.

Highest and Best Use

What shouldn’t you be doing? Having the right people ”on the bus” is expected and important, but having each person in the right seat is vital. Sometimes it takes fine tuning to ensure everyone is maximizing their strengths, not getting caught up in overcoming a weakness. Our culture promotes each person’s highest and best use.

Our Promises

1. Connectivity. Our work is your business. You'll never be left hanging.

2. One-mistake fix. We are good, but we aren't perfect. We will make mistakes, but our commitment is to never make the same mistake twice.

3. Results. We are good looking people, but that's not why you're doing business with us. We expect to generate results for your business. While results aren't immediate, if you don't see a path to results, then tell us to move out. We won't even leave our toothbrush behind.