Where Do We Find Content Ideas and Inspiration?

Where Do We Find Content Ideas and Inspiration?

The first step to finding great content ideas is to understand what great content is. I’m sure you’ve heard the famous words: content is king. According to Forbes, it always will be. As digital marketers and e-commerce managers, it’s up to us to create great content...
Email Marketing is Here to Stay

Email Marketing is Here to Stay

LL Cool J said it best, but my guess is that he probably wasn’t talking about email marketing. However, email marketing may be the best comeback since Tiger Woods.  Then again, it never really went away. While many believe social media is the top marketing channel for...
Writing Product Descriptions That Sell

Writing Product Descriptions That Sell

I’ll admit that a picture is worth a thousand words. We live in a visual world, and as a writer, I can accept that. But you also have to put some serious effort into product descriptions if you want to move your ecommerce products off their virtual shelves. Even if...
How Does Social Media Impact SEO?

How Does Social Media Impact SEO?

What is SEO and Why is it Important? Search engine optimization (SEO) is the process of enhancing and increasing the frequency and quality of free, organic, natural traffic to your website.   When someone types a specific term into Google, the searcher wants the best,...
Boost your online sales with high-quality photography

Boost your online sales with high-quality photography

A picture is worth a thousand words, and it’s worth even more than that when it comes to selling your products online. Your eCommerce business needs to have the same visual appeal as a brick-and-mortar shop. Hours of effort go into the design, flow and product display...