Where Do We Find Content Ideas and Inspiration?
The first step to finding great content ideas is to understand what great content is. I’m sure you’ve heard the famous words: content is king. According to Forbes, it always will be. As digital marketers and e-commerce managers, it’s up to us to create great content that will entertain our audience and pass positive SEO signals to Google.
But how do we determine which content is great content? It’s hard to narrow down the exact qualities, but here are a few that you should keep in mind:
- Original: It’s easy to duplicate content ideas and make it your own, but if it doesn’t stand out among the many other articles that talk about the same thing, readers will be less likely to choose your page over the others. Creating your own research can help avoid this, but research takes time and can be expensive. An alternative is to take data and research that has already been done and spin it in an original way.
- Actionable: Actionable content answers a question or presents a solution to a problem. Your readers have a specific goal they’re trying to achieve, so providing multiple solutions to choose from gives them the ability to do so and builds your business’ credibility.
- Educational and entertaining: It’s getting harder and harder to catch the attention of our readers, and it’s even harder to keep their attention. That being said, it’s important to focus on what our readers find interesting and entertaining.
- Visually Appealing: One way to create an entertaining piece of content is to create visuals that catch the attention of your reader. This gets ignored frequently, but great visuals can set you apart from your competitors and provide a better user experience for your readers.The visual design is just as important, if not more so, than the actual words on the page.
- Shareable: Be sure to make it easy for your content to be shared. Add social media sharing and creative graphics that will be easy to pass along. The more that your content is shared, the more audience you can attract and the more backlinks you can obtain.
Where to find content ideas and inspiration
What better way to find great content ideas than to see what topics worked well, or what didn’t, for your biggest competitors?
They already did the work, now you can analyze the content that performed well and received high rankings. Take this idea and turn it into your own.
You can also see what topics were updated. For example, an article on the top 10 places to find content ideas for 2019 was probably updated for 2020 because it performed so well before.
Overall, how can you take popular topics that your competitors covered and make it your own?
A great place to find ideas is to look internally and speak with the people who communicate most frequently with your customers. Speak with your sales team to understand who your customers really are. What are the frequently asked questions? What problems do they face? These problems can either be directly related to your business, or relate to it in an indirect way. The key is to focus more on your customers and their needs and less on your business’.
A great way to get inside your customer’s mind is to create surveys for additional feedback. You can take this feedback and create a story.
What are people talking about?
Reddit, Quora, Twitter and other online platforms are great places to find content ideas. Determine what questions are being asked the most and what topics are being discussed. How can you relate these to your business and your customers?
Keyword Search Tools
There are various tools that can be used to help generate ideas. Here are a list of free and paid tools that are useful. The key is to find topics that are high in search volume and low in competition. Look for content that people are searching for, but that doesn’t have a lot written about it.
- Free Tools: Google Keyword Planner and Neil Patel’s Ubersuggest are both great tools that are free to use. They offer insight on keywords and topic ideas.
- Paid Tools: Of course, you can always pay money for more information. Great paid tools include Ahrefs, Moz, SEMrush, and Majestic.
The Final Word
Content is only king when it’s written well and written for a specific audience. Make sure to do your research to find great content ideas that your customers and your readers will find enjoyable and helpful. Provide value and give your readers a reason to stay on your page.